Privacy Policy

Effective Date: 10/1/2026

Gray's Carpet Cleaning ("Gray's Carpet Cleaning," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, store, disclose, and protect information when you visit our website, submit a form, request an estimate, contact us, interact with our advertisements, communicate with us by phone, text message, email, social media, or otherwise interact with Gray's Carpet Cleaning.

By using our website, submitting information to us, or communicating with us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with us, we may collect information including:

  • Name

  • Phone number

  • Email address

  • Mailing or service address

  • Property information

  • Information about the cleaning services you are interested in

  • Information you provide when requesting an estimate or appointment

  • Messages, inquiries, and other communications you send to us

  • Information submitted through online forms

  • Information submitted through social media or advertising lead forms

  • Information contained in communications through third-party platforms

  • Website usage information

  • IP address

  • Browser and device information

  • Approximate geographic information

  • Pages visited and actions taken on our website

  • Advertising and campaign interaction information

  • Referral or source information

  • Other information you voluntarily provide

We may also collect information automatically through cookies, pixels, analytics tools, advertising technologies, and similar technologies.

2. Information You Provide Through Forms

When you submit a form on our website, through an advertisement, through Facebook or Instagram, through Google, or through another platform, you understand that the information you provide may be transmitted to Gray's Carpet Cleaning and/or technology providers that help us process, store, organize, and manage inquiries.

These technology providers may include website hosting companies, customer relationship management ("CRM") systems, lead management systems, marketing platforms, analytics providers, advertising platforms, communication providers, scheduling platforms, payment processors, cloud storage providers, and other technology vendors.

Submitting a form may result in your information being transferred between multiple systems used by Gray's Carpet Cleaning to respond to and manage your inquiry.

3. Third-Party Platforms, Applications, and CRM Systems

Gray's Carpet Cleaning may use third-party applications, software, websites, platforms, advertising networks, CRM systems, and service providers to operate our business.

These may include, without limitation:

  • Meta, including Facebook and Instagram

  • Google and Google Ads

  • GoHighLevel and/or LeadConnector

  • Website hosting providers

  • CRM and lead-management platforms

  • Email service providers

  • SMS/text-message providers

  • Call tracking and telephone service providers

  • Scheduling and appointment platforms

  • Payment processors

  • Analytics providers

  • Advertising and remarketing platforms

  • Cloud storage providers

  • Social media platforms

  • Other business technology providers

The specific providers we use may change from time to time.

When you submit information through a third-party platform, that platform may also independently collect and process information according to its own privacy policy and terms.

Gray's Carpet Cleaning does not control the privacy practices, security practices, or policies of third-party platforms. You should review the applicable privacy policies and terms of those third parties for additional information regarding their practices.

4. Meta, Facebook, and Instagram

Gray's Carpet Cleaning may use Meta advertising products, including Facebook and Instagram advertisements, Meta Pixel technologies, conversion tracking, advertising audiences, and lead-generation forms.

If you submit information through a Meta lead form, the information you provide may be transmitted to Gray's Carpet Cleaning and/or our CRM, lead-management, communication, or other business systems.

Meta may independently collect and process information in accordance with Meta's own policies and terms.

Your interaction with a Facebook or Instagram advertisement does not necessarily mean that Meta provides Gray's Carpet Cleaning with all information associated with your Meta account. We receive information made available through the applicable advertising or lead-generation product and information that you voluntarily submit.

5. Google and Advertising Platforms

We may use Google Ads, Google Analytics, conversion tracking, call tracking, cookies, pixels, and other advertising or analytics technologies.

These technologies may help us understand how visitors interact with our website, measure advertising performance, identify potential customers, and improve our marketing.

Third-party advertising platforms may use cookies, identifiers, or similar technologies according to their own policies.

6. How We Use Your Information

We may use the information we collect to:

  • Respond to inquiries

  • Provide estimates

  • Schedule appointments

  • Provide carpet cleaning and related services

  • Communicate with customers and prospective customers

  • Confirm or reschedule appointments

  • Send service-related notifications

  • Respond to requests

  • Provide customer support

  • Process payments

  • Maintain customer records

  • Manage leads

  • Improve our website and services

  • Improve advertising campaigns

  • Measure advertising performance

  • Conduct marketing and remarketing activities

  • Prevent fraud, abuse, or unauthorized activity

  • Maintain business and financial records

  • Comply with legal obligations

  • Protect our rights and property

  • Perform other legitimate business purposes

7. Phone Calls, Text Messages, and Emails

If you provide your phone number or email address, you may be contacted by Gray's Carpet Cleaning regarding your inquiry, estimate, appointment, requested services, or other communications related to your interaction with us.

Depending on the communication and applicable law, we may contact you by:

  • Telephone call

  • SMS/text message

  • Email

  • Voicemail

  • Automated communication systems

  • Other electronic communication methods

By submitting your contact information, you authorize Gray's Carpet Cleaning to contact you regarding your request or services.

Where applicable, consent to receive marketing communications is not a condition of purchasing goods or services.

You may opt out of marketing text messages by replying "STOP" or following the instructions contained in the applicable communication. You may opt out of marketing emails by using the unsubscribe mechanism provided in the email.

Please understand that opting out of marketing communications does not necessarily prevent us from sending communications that are necessary to complete a transaction, provide a requested service, respond to an inquiry, or otherwise communicate with you regarding an existing business relationship.

8. Customer Relationship Management Systems

Gray's Carpet Cleaning may use CRM and lead-management systems to organize customer and prospective-customer information.

Information you provide may be stored in a CRM or related system and may be accessible to authorized Gray's Carpet Cleaning personnel, contractors, service providers, or technology providers who require access to perform legitimate business functions.

Our CRM systems may allow us to:

  • Track inquiries

  • Record communications

  • Schedule appointments

  • Manage estimates

  • Follow up with prospective customers

  • Manage customers

  • Send emails and text messages

  • Track calls

  • Maintain service histories

  • Automate certain communications

The use of a CRM does not mean that your information is publicly available.

9. Sharing of Information

We may disclose personal information to third parties when reasonably necessary to operate our business.

These parties may include:

  • CRM providers

  • Lead-management providers

  • Website providers

  • Hosting providers

  • Advertising platforms

  • Analytics providers

  • Communication providers

  • Telephone providers

  • SMS providers

  • Email providers

  • Scheduling providers

  • Payment processors

  • Accounting providers

  • IT and technology providers

  • Contractors or service providers working on our behalf

  • Legal, professional, or financial advisors

  • Government agencies or law enforcement when legally required

  • Other service providers necessary to provide our services

We may also disclose information when reasonably necessary to protect our rights, property, customers, employees, users, or business.

10. We Do Not Sell Personal Information

Gray's Carpet Cleaning does not sell your personal information for money.

However, certain advertising, analytics, CRM, lead-generation, and technology platforms may process information in connection with advertising, analytics, marketing, or other business purposes.

The use of third-party services may constitute "sharing," "disclosure," or another regulated activity under certain privacy laws even when Gray's Carpet Cleaning does not sell your information for monetary consideration.

11. Cookies and Tracking Technologies

Our website and third-party services may use cookies, pixels, tags, scripts, web beacons, device identifiers, and similar technologies.

These technologies may be used for:

  • Website functionality

  • Analytics

  • Advertising

  • Conversion tracking

  • Remarketing

  • Website performance

  • Security

  • Understanding how visitors interact with our website

You may be able to control cookies through your browser settings. Disabling certain cookies may affect website functionality.

12. Remarketing and Advertising

We may use information collected through our website, advertising platforms, cookies, pixels, and similar technologies to measure advertising effectiveness and display advertisements to individuals who have previously interacted with our website or business.

Third-party platforms may independently determine how advertising technologies operate on their platforms.

13. Information Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information.

However, no website, electronic transmission, computer system, database, or method of storing information can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of information transmitted to or stored by us or our service providers.

14. Data Retention

We may retain personal information for as long as reasonably necessary to:

  • Provide services

  • Maintain business records

  • Respond to inquiries

  • Maintain customer histories

  • Comply with legal, tax, accounting, insurance, or regulatory obligations

  • Resolve disputes

  • Enforce agreements

  • Protect our rights

  • Maintain legitimate business records

Retention periods may vary depending on the type of information and the purpose for which it was collected.

15. Children's Privacy

Our website and services are not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13 through our website for marketing purposes.

If you believe a child has provided personal information to us, please contact us so that we can take appropriate action.

16. Third-Party Websites

Our website, advertisements, emails, or communications may contain links to third-party websites, applications, or services.

We are not responsible for the privacy practices, security, content, or policies of third-party websites.

You should review the privacy policy of any third-party website or service before providing personal information.

17. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

These rights may include, where applicable:

  • The right to know what personal information is collected

  • The right to request access to personal information

  • The right to request correction of inaccurate information

  • The right to request deletion of certain personal information

  • The right to opt out of certain forms of marketing or data processing

  • The right to withdraw certain consents

  • The right to appeal certain privacy decisions

These rights are subject to applicable legal limitations and exceptions.

To submit a privacy-related request, contact us using the information below.

18. Do Not Track

Some web browsers may offer "Do Not Track" functionality.

Because there is currently no universally accepted standard for responding to Do Not Track signals, our website may not respond to all such signals.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When we make changes, we may update the Effective Date shown at the beginning of this Privacy Policy.

Your continued use of our website or services after changes are posted constitutes your acknowledgment of the updated policy to the extent permitted by applicable law.

20. Contact Us

If you have questions regarding this Privacy Policy or would like to submit a privacy request, contact:

Gray's Carpet Cleaning
Address: 251 Sanford St, Rochester, NY 14620
Phone: (585) 473-4947

Terms of Use

Effective Date: 10/1/2026

These Terms of Use ("Terms") govern your use of the Gray's Carpet Cleaning website, online forms, advertisements, communications, and related online services.

By accessing or using our website or submitting information through our online forms, you agree to these Terms.

If you do not agree with these Terms, please do not use the website or submit information through our online services.

1. Use of the Website

You agree to use this website for lawful purposes only.

You may not use the website to:

  • Violate any applicable law or regulation

  • Submit false or misleading information

  • Impersonate another person

  • Attempt to gain unauthorized access to systems

  • Interfere with website operation

  • Introduce malicious software

  • Scrape, copy, or misuse website content

  • Engage in fraudulent activity

  • Abuse our forms, communication systems, or advertising systems

2. Estimates and Service Requests

Submitting a form, requesting an estimate, contacting us, or communicating through an advertisement does not automatically create a contract for services.

All estimates, pricing, availability, appointments, and services are subject to confirmation by Gray's Carpet Cleaning.

An estimate may change if additional information becomes available or if the scope or condition of the requested service differs from the information initially provided.

3. Communications

When you voluntarily provide your phone number, email address, or other contact information, you authorize Gray's Carpet Cleaning to use that information to respond to your inquiry and communicate regarding requested services.

Communications may be sent directly by Gray's Carpet Cleaning or through third-party communication, CRM, telephone, email, SMS,